PORTFOLIO > ADVERTISING

HOME > PORTFOLIO > BRANDING | COLLATERAL | ADVERTISING | DIRECT MAIL | PACKAGING | TRADE SHOW SUPPORT | CASE STUDIES > PUBLIC RELATIONS | PRODUCT LAUNCH | DIRECT MAIL | DIRECT E-MAIL | TRADE SHOW PROMOTION AND PR

BACK TO PORTFOLIO > ADVERTISING

The objective of the campaign is to drive traffic to the website, make Trainseek.com the most used training marketplace with the highest level of name recognition and to generate sales. The campaign revolved around four key messages ("find", "preview", "compare" & "fast"), each associated with a distinct image and color. Four print ads were developed and placed in a wide range of vertical publications. A series of postcards (see image to right) for direct mail campaigns were developed based on the print ads. We subsequently oversaw the creation of web banner ads also based on the print images. The client's substantial budget enabled Hawthorne to leverage a top-notch design firm to develop the ad images. Hawthorne created the strategic marketing plan, managed the design process, and directed and executed the advertising and direct marketing campaign.