A direct mail postcard for Oliver Wight, a consulting firm specializing in the manufacturing industries. The piece pictured was used to market to registered attendees of a trade show at which the client was exhibiting. The card was a continuation of a larger campaign which promoted Oliver Wight's "Rescue ERP" services -- a package of consulting and training services designed to help companies fix troubled ERP installations and tailor business processes to better leverage ERP technology.

Using a touch of humor, the campaign revoles around a theme of "Oliver Wight" to the rescue. Hawthorne helped Oliver Wight in developing the product name and branding campaign. Hawthorne worked with an outside designer to first design print ads to promote the product, followed by booth graphics and the post card pictured above. Hawthorne managed the creative, printing and mailing processes.