McGraw-Hill Lifetime Learning
"A complex world... a simple solution". Ad for "Upgrade2 Industrial Skills Training"

Part of branding/advertising campaign developed for McGraw-Hill Lifetime Learning. We used the design to reach out to 2 markets: corporate soft skills and industrial safety and technical skills. Campaign was used in numerous print ads, direct mail campaigns and trade show collateral. Hawthorne created the original ad concept, wrote copy and worked with an outside designer to execute the finished products. Hawthorne also managed all aspects of the advertising and direct mail campaigns, including strategy, printing, mailing, list selection and ad placements.