[HM] PUBLIC RELATIONS

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WE HELP OUR CLIENTS FIND THE RIGHT MEDIA TO MEET THEIR OBJECTIVES.

This includes the use of print, web, TV, radio, and cable. Our clients take full advantage of industry wire services and proprietary news services to get their messages out. They do so by using our highly customized databases of technology, manufacturing, multimedia, trade, business, and general press outlets. We've honed these databases so they will enhance the success of your product launch. Our clients target the precise audience they seek and we segment our databases by industry if your company has a vertical strategy.

Our Public Relations services include:

• PRESS RELEASES - Write and distribute via wire services and directly to customized list of relevant editorial contacts.

• CASE STUDIES - Write, produce and pitch customer case study to relevant publications.

• IDENTIFY NEWS STORIES AND PITCH - Identify key industry news stories relevant to the client's offering. Contact appropriate editors to secure coverage of client within the stories.

• PRESS KIT - Write and assemble press kit including essentials such as press releases, company backgrounder, management BIOs, and FAQ's. Kit may also include existing materials such as case studies and corporate sales collateral.

• PRODUCT/COMPANY LAUNCH - Launch product or company using our proven methodology and tactical plan.

• IDENTIFY ANALYST REPORTS & CONTACT ANALYSTS - Identify relevant industry reports and research bulletins applicable to client's offerings. Contact appropriate analysts to secure client coverage and inclusion in reports.

• PRESS AND ANALYST TOUR - Identify the appropriate editors, publications, analyst firms and key industry and/or financial analysts for the tour.

• ARRANGE AND COORDINATE LOGISTICS AND MEETINGS

• TRADE SHOW /EVENT PR - Develop a series of tactical PR activities surrounding a relevant industry event -- can include a specific press announcement, editor meetings, press conference, speaking engagement, or panel discussion.

• SPEAKING ENGAGEMENTS - Identify the leading event opportunities, create abstracts and bios, and pitch client to secure optimal speaking positions

• CREATES EXPERT STATUS - Develop a customized plan to help promote the client or specific individual from the client as an expert in the most relevant segment of the client's industry.