[HM] MARKETING

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FOR 20 YEARS HAWTHORNE HAS CREATED PROFITABLE MARKETING CAMPAIGNS FOR CLIENTS.

We modify our method using the newest technology and most effective new approaches.

A decade ago we were all discovering the Internet but the focus was almost exclusively on print mail campaigns. Seven years ago businesses fully recognized that web sites are essential marketing tools.  Five years ago direct email campaigns began and increased results.  

TODAY THE PENDULUM HAS CENTERED ON A COMBINATION OF ALL OF THE ABOVE

AND MORE.

Hawthorne is expert in both direct mail and direct email campaigns. Our expertise in list selection, database mining, identifying key messages, design and copy writing means that your message is right for your target market.  

Direct email campaigns can be highly successful and are easy to track and modify. We have been at the forefront of designing and writing email messages that go to opt-in lists and create substantial sales leads for our clients. We are absolutely committed to avoiding spam and have honed the craft of writing appropriate but effective email messages.

The latest market evolution is the ability to use your resources to create online customer community - a community that attracts current and future customers and involves them in your company. This retains loyalty and enhances sales. Using interactive feedback, podcasts and much more we can help you leverage the next evolution in marketing.  This is the essence of our new media offensive.

We know what works and what does not work. And we know how to combine traditional direct marketing with the newest thinking.