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Brian McNamara

(978) 745-4878
brian@hawthornemedia.com

The Middleware Company Announces the Electronic Release of "EJB Design Patterns", Second Title in Series on EJB Development

Free E-book Seen as Catalyst for Sales of Best-selling Print Edition

AUSTIN, TX -- June 12, 2002 -- The Middleware Company, the world's leading skills-transfer resource for enterprise Java technology, today announced the electronic release of "EJB Design Patterns," the highly-anticipated second title in the company's continuing series of enterprise Java beans development books.

The release of the book in electronic format on The Middleware Company-produced Web site TheServerSide.com, the leading online J2EE community, follows its successful March 2002 print debut.

"'EJB Design Patterns' offers best-practice solutions to common, re-occurring problems with EJB, along with advice on designing real-world applications and best-practice advice about the build process," said author Floyd Marinescu, who also serves as Director of TheServerSide.com.

Like the other books in the series, "EJB Design Patterns" will evolve on an ongoing basis, thanks to contributions from thousands of J2EE professionals taking part in the lively discussions on TheServerSide.com.

"The books are developed online, through user reviews," explained Ed Roman, CEO of The Middleware Company. As a result - contrary even to the expectations of the book series' publisher - the release of the electronic version is spurring sales of the print version of "EJB Design Patterns," Roman said. "It's a unique experiment in e-books -- we're establishing that strategic use of e-publishing can translate to brick-and-mortar sales."

Roman authored the first book in the series, "Mastering Enterprise JavaBeans," considered a landmark book for Java developers worldwide. As with "EJB Design Patterns", the author made "Mastering Enterprise Javabeans" available for download as a PDF file shortly following its print debut. Sales of the print edition increased following the release of the freely-available electronic version.

Many developers have commented that after skimming through the electronic version of "Mastering Enterprise Javabeans," they became convinced of the value the print book would provide. Several reviews posted to Amazon.com indicated that buyers of the print editions first previewed the electronic version. One reviewer commented that after reading the first chapter of the electronic version, "I couldn't wait to own it myself."

Shortly following the print release, "EJB Design Patterns" became the top-selling book in Amazon.com's Java, Web Development and Software Design categories. The book also was among the best-selling titles at the 2002 JavaOne conference.

The book goes beyond high-level design pattern descriptions, offering an in-depth look at critical EJB-specific implementation issues. It contains a catalog of 20 advanced EJB patterns and offers strategies for mapping application requirements to pattern-driven design, along with J2EE development best practices advice and sample source code implementations. The series aims to provide developers with a comprehensive library of design patterns, strategies, and best practices for EJB design and development.

ABOUT THE MIDDLEWARE COMPANY

The Middleware Company specializes in advanced enterprise Java technology training and consulting. Founded in 1998 to assist corporations migrating to the Java platform to improve the success of e-Commerce projects, it helps among the world's largest organizations including BEA, Oracle, Cisco, Nextel, MetLife, Sterling Commerce, Standard & Poors, and many others to reduce risks and sustain cost-efficiency by building proficiency in a Java expertise. Instructors are expert architects with deep development experience and strong server-side skills, as well as notable thought leaders in the field. Services include on-site training in Java 2, EJB, J2EE, and XML-Web Services, architecture consulting, and open enrollment courses held worldwide. Courseware is licensed outside North America. The Middleware Company also built and maintains TheServerSide.com, the leading online J2EE community