PRESS CENTER

BACK TO PRESS CENTER | PRESS CENTER ARCHIVES BY DATE

John Neely

(978) 745-4878
john@hawthornemedia.com

New Myers-Briggs® Booklet Aids Retention and Reduces Turnover Cost

CPP Offers Clear Guidance for Managers and HR Professionals

October 29, 2003

Palo Alto, CA -- Companies all over the US have been cutting costs aggressively. For many, the cost of turnover may be the most important remaining avoidable expense. CPP, Inc., a leading provider of practical solutions for training, development and career management, has released a new guide entitled Type and Retention: Retaining Talent, Leveraging Type, by Allen L. Hammer. Hammer, a well-known interpreter of Myers-Briggs® personality types, has written a concise and accessible guide for human resources professionals and all managers-just the people who can make a difference in retention.

Different people receive and process information and relate to the world around them in very different ways. Part of the world around them is the workplace, and their satisfaction has a major impact upon employee retention. The Myers-Briggs Type Indicator® (MBTI®) instrument is the premier assessment tool for understanding individual personality differences (type preferences) and applying that understanding to the ways people work and interact.

Studies show that job satisfaction and motivation are directly linked. "Different employees are motivated by different tasks, values, and organizational cultures, and respond to different kinds of rewards and incentives," observed Hammer. "Understanding these differences can help to improve your chances of retaining your employees and finding the best fit between an individual and an organization. This booklet can help you increase retention of talented and valued employees in your organization by individualizing your retention efforts." "Our new Type and Retention booklet serves two important purposes," said Dave Krantz, president of CPP. "In just a few minutes it opens the reader's eyes to the importance of considering type as part of a retention strategy. Then, thereafter, it can serve as a readily accessible handbook when a manager needs specific guidance."

Type and Retention costs $15; quantity discounts are available. Some prior knowledge of the Myers-Briggs instrument and of the theory of personality types is helpful; those interested should read CPP's Introduction to Type® booklet or attend an MBTI orientation session. In order to use Type and Retention effectively, a manager must have taken the MBTI assessment and learned about her or his own type.

About the Myers-Briggs Type Indicator® Assessment

The MBTI® assessment is the most widely used personality instrument. More than 2 million are used worldwide each year by individuals and organizations, including 89 of the Fortune 100. CPP, Inc., offers more than 75 publications and tools to aid in understanding and applying assessment results. The Myers-Briggs assessment must be administered and interpreted by a qualified practitioner. Completing the MBTI questionnaire online or on paper takes 15 to 25 minutes.

About the Author

Allen L. Hammer, Ph.D., principal of Hammer Consulting, is an independent consultant and writer. He has authored numerous books, manuals and feedback reports for MBTI practitioners and users.

About CPP, Inc.

CPP, Inc., is the exclusive publisher of the Myers-Briggs instrument. For 45 years it has been the leading provider of assessments administered by professionals focused on meeting individual and organizational development needs. The company publishes assessments and training tools for a variety of applications, such as leadership development, coaching, teambuilding, career management, and retention. CPP's products and publications are available directly from CPP and through thousands of professional counselors and consultants worldwide.

To order Type and Retention, to learn more about the Myers-Briggs assessment and CPP, or to learn how to become a qualified MBTI practitioner, visit www.cpp.com or call 800-624-1765.

MBTI, Myers-Briggs, Myers-Briggs Type Indicator, and Introduction to Type are registered trademarks of the Myers-Briggs Type Indicator Trust. The CPP logo is a trademark of CPP, Inc.