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	Information Mapping Self mailer announcing 2002 Schedule of Information Mapping's public open-enrollment courses. Hawthorne worked with Information Mapping to create copy, brought in a design firm to design the mailer, and managed both the printing and mailing of the piece.
	Oliver Wight Direct mail brochure for Oliver Wight announcing schedule of public open-enrollment courses for 2002. Hawthorne oversaw design and mailing.
	McGraw-Hill Lifetime Learning Direct Mail Packages developed for McGraw-Hill Lifetime Learning. Hawthorne created the original ad concept, wrote the copy and worked with an outside designer to execute the finished product. Hawthorne also managed all aspects of the direct mail campaign, including printing, mailing and list selection.
	Trainseek.com Series of direct mail postcards continuing a theme established in extensive print advertising campaign. Objective of the campaign is to drive traffic to the website, make Trainseek.com the most used training marketplace with the highest level of name recognition and to generate sales.
	Information Mapping Direct mail piece promoting Information Mapping's public seminars. Hawthorne worked closely Information Mapping, a knowledge management consulting and training company, in all asepects of planning and executing a direct marketing campaign to promote its public seminars throughout the United States. Hawthorne managed the design, printing, list purchasing and mailing of self mailers like the one pictured to the right.
	ITC Learning Direct mail piece promoting ITC's Process & Manufacturing Video Library. ITC Learning, a producer of CD-ROM and video-based safety and industrial technical skills training, needed a direct-mail campaign to promote it's extensive library of video-based courses. Hawthorne wrote the copy, worked with a designer to achieve the right look & feel, selected the mailing lists and managed the printing and mailing.
	Oliver Wight A direct mail postcard for Oliver Wight, a consulting firm specializing in the manufacturing industries. Hawthorne helped Oliver Wight in developing the product name and branding campaign. Hawthorne worked with an outside designer to first design print ads to promote the product, followed by booth graphics and the post card pictured above. Hawthorne managed the creative, printing and mailing processes.
	McGraw-Hill Lifetime Learning: "Big Hero" Print Ad and Direct Mail Postcard. A reworking of a successful ad campaign used by Xebec Interactive (which McGraw-Hill Lifetime Learning acquired in 1998), this campaign promotes McGraw-Hill Lifetime Learning's full range of self-paced learning modules. Hawthorne brought in a designer to ad new life to this old campaign, wrote the copy, and placed the ad in several training publications. A direct mail campaign accompanied the advertising campaign.