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	Trainseek.com "Find, Preview, Compare & Buy Training -- Fast." A substantial budget enabled Hawthorne to leverage a top-notch design firm to develop the ad images. Hawthorne created the strategic marketing plan, managed the design process, and directed and executed the advertising and direct marketing campaign.
	McGraw-Hill Lifetime Learning "A complex world... a simple solution". Branding campaign developed for McGraw-Hill Lifetime Learning. We used the design to reach out to 2 markets: corporate soft skills and industrial safety and technical skills. Campaign was used in numerous print ads, direct mail campaigns and trade show collateral. Hawthorne created the original ad concept, wrote copy and worked with an outside designer to execute the finished products. Hawthorne also managed all aspects of the advertising and direct mail campaigns, including strategy, printing, mailing, list selection and ad placements.
	Oliver Wight "Rescue ERP" Product Branding: A branding campaign for Oliver Wight, a consulting firm specializing in the manufacturing industries. The campaign promoted Oliver Wight's "Rescue ERP" program -- a package of consulting and training services designed to help companies fix troubled ERP installations and tailor business processes to better leverage ERP technology. Hawthorne helped Oliver Wight in developing the product name and strategic branding and advertising campaign. Hawthorne worked with an outside designer to first design print ads to promote the product, followed by booth graphics and direct mail post cards. Hawthorne managed the creative, printing and mailing processes.