Part of a larger branding campaign for Oliver Wight, a consulting firm specializing in the manufacturing industries. The campaign promoted Oliver Wight's "Rescue ERP" program -- a package of consulting and training services designed to help companies fix troubled ERP installations and tailor business processes to better leverage ERP technology. The product sell sheet, derived from a full page ad associated with the campaign, is pictured above.

Using a touch of humor, the campaign revoles around a theme of "Oliver Wight" to the rescue. Hawthorne helped Oliver Wight in developing the product name and strategic branding and advertising campaign. Hawthorne worked with an outside designer to first design print ads to promote the product, followed by booth graphics and direct mail post cards. Hawthorne managed the creative, printing and mailing processes.