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Direct Mail campaign developed for McGraw-Hill Lifetime Learning. Package shown above promotes a series of management skills training courses deliverable online and on CD-ROM. We used the same design elements in the materials above--with alternate photos and copy--to develop a similar direct mail campaign that promote the client's industrial skills and safety training CD-ROM series. The design and copy are derived from an overall branding campaign entitled "A Complex World ... a Simple Solution", a theme used in all of McGraw-Hill Lifetime Learning's print advertising, direct mail and trade show materials in the latter half of 1999 into 2000. Hawthorne created the original ad concept, wrote the copy and worked with an outside designer to execute the finished product. Hawthorne also managed all aspects of the direct mail campaign, including printing, mailing and list selection.