Clear Point Consultants, a recruitment and placement firm specializing in the information development and delivery professions, needed new content and a new look for its sales kit. Recognizing that its industry was evolving and the need for collateral that better addressed the needs of oth its clients and job candidates, Clear Point turned to for help. Hawthorne worked closely with Clear Point to identify Clear Point's unique selling proposition and tailor it to reflect target audiences and industry trends. In addition to writing copy for the new sales kit, Hawthorne developed Clear Point's new tag line "Exceptional People -- Extraordinary Results".

Hawthorne engaged the design firm Metropolis Design -- which has partnered with Hawthorne on numerous design projects -- to develop a new logo and design a new sales kit and letterhead package. Hawthorne worked closely with Clear Point and the design firm to achieve the new look Clear Point sought. Hawthorne also managed the printing of this project.

Sample copy Hawthorne created for Clear Point's datasheets (PDF files:)

• Company Background
• Content and Writing Professionals
• Learning Professional