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Product Launch

CLIENT: An award-winning leader in workplace legal training that offers specialized training programs concerning legal issues in the fields of banking, healthcare and safety.

CHALLENGE: Successfully launch the "electronic" versions of the client's award-winning employment law training programs that had previously only been available via Instructor-led training.

OUR SOLUTION:

• Developed a target list of legal, business and workplace editors and reporters.
  
• Wrote the product launch press release.
  
• Contacted and pitched dozens of media outlets

KEY RESULT: Increased the client's exposure to key editors as well as securing product announcement coverage in publications such as HR Magazine, Human Resource Executive, Law Technology News, Professional Survey, Food Service Director and Public HR.