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Direct E-mail Marketing

CLIENT: A leading provider of integrated training solutions including instructor-led training, web-based e-learning and custom course development services.

CHALLENGE: With an expanding national sales force, this client's marketing team was under increasing pressure to improve the quality and quantity of qualified leads into the sales pipeline.

OUR SOLUTION:

• Identified key market segments and target audience.
  
• Leveraged existing in-house customer database as well as recommending and securing 3rd party opt-in email lists.
  
• Wrote and broadcast a series of 5 Direct Email Campaigns.

KEY RESULT: Client received an average response rate of 10.5% and added over 350 new qualified leads to their pipeline